Mobile Ads only as good as the ads themselves

Mobile Ads only as good as the ads themselves

Marketers often put too much blame on platforms. I know. I’ve done it.

Maybe it was due to this demo or that. Or maybe I was shaking off a salesman. But one thing is for sure: Ads — be they mobile or otherwise — are only as productive as the quality of their tactics.

The Wall Street Journal’s story last week (Mobile-Ad Tactics That Work) tries to assess the validity of marketing on smartphones, which, as more and more online audiences experience their web experiences through their phones, is becoming the …

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